Educating the Next Generation: Using KPIs to Assess the Impact of Student Financial Education Programs
Measuring the financial health of members can enable credit unions to develop solutions that make a real difference. The Financial Health Network partnered with Michigan State University Credit Union (MSUFCU) to analyze its financial education programming for high school and college students, revealing some signs of positive impact on business outcomes and the students’ financial health.

Alejandra Ruales, Senior Manager, Financial Health Network
Andrew Dunn, Manager, Financial Health Network

Top Takeaways

MSUFCU worked with the Financial Health Network to track KPIs over six months for its Reality Fair program, a one-day financial education experience for high school and college students. The analysis revealed:

Some early signs of gains in student financial health, including reductions in fees and credit card balances

While early findings were encouraging, more research is needed to prove causality between Reality Fair and changes in KPIs

The program is an effective recruitment tool for the credit union, especially for college students

Data Spotlight

The Financial Health Network and MSUFCU developed a list of 21 potential KPIs for the Reality Fair program, ultimately selecting those that would provide the greatest insight into student financial health and business impact.

Our Supporters

 This evaluation was generously sponsored by the National Credit Union Foundation.